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Case Study: Accounting Integration
The client needed to add critical integrations to their ecosystem on an ongoing basis to retain existing customers and attract new merchants. Doing this in-house is time-consuming, expensive, and takes the focus of the team away from their core roadmap. The company was looking for a way to develop and deploy integrations at scale and with speed, with a target of 10 new cloud integrations in 12 months. The client also needed to provide their customers with a very smooth user experience and not go the route of external connectors or third party apps. The client was also concerned about data privacy and was looking for a solution that ensured no customer data ever left their infrastructure.
With these challenges in mind, the client engaged LINK to build two accounting integrations in the first phase.
LINK built an enterprise-level integration to connect customers to their QuickBooks Online(QBO) and QuickBooks Desktop (QBD)accounting software. LINK created the integration backend and a fully white-labeled UI using iFrames that embedded within the payment systems’ dashboard and ensured that the end-user progresses seamlessly through the complete setup workflow without having to ever leave their main screen. This microservice-based functionality was deployed within the client’s own infrastructure to ensure that all data always remains within their core system, never leaving their firewall. In addition, all user actions and major events are being captured and tracked in Mixpanel to enable more granular analytics.
All settled transactions and line items are mapped to QuickBooks to ensure timely and proper bookkeeping. Taxes, Fees, Discounts, Promos, Refunds, and Returns are appropriately handled by the integration. A soft launch on May 1st, 2020 went successfully and the full launch on May 15th, 2020 is expected to attract at least 100 new signups and account setups in the first 30 days.
Phase Two of the project is expected to kick off in June with 4 integrations targeting Ecommerce (Shopify, WooCommerce, BigCommerce) and Food Ordering platforms (UberEats, GrubHub).
LINK is a single-point integration solution for Application Service providers. Let LINK handle your integration backlog so your engineers can focus on your core service roadmap.
Your engineers should focus on your core service, not integrations. LINK can solve all your integration needs or, if you have an existing integration technical team, LINK can handle integration requests that never get prioritized or urgent requests you lack the resources to tackle.
Extending The Team
Our integrations plug-in seamlessly with a single line of code and we maintain the integration – no burden on your engineering team.
No Code Model
Your engineers do not have to code. Just expose your API and LINK will handle the rest.
Real experts on the other end of the line to deliver support that truly scales.
For years, LINK has provided Fortune 500 companies with integrations that are not only reliable, but scale rapidly as well.
LINK Migration Service
Our Fortune 500 clients report that our migration service not only accelerates and increases their sales-to-activation rate, but long-term retention as well to boost lifetime value.
Sriram Subramanian, CEO
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