Loyalty platform rapidly gains new locations by integrating with top POS systems via LINK!

Loyalty platform rapidly gains new locations by integrating with top POS systems via LINK!

Overview 

An industry-leading Loyalty Platform sought to boost revenue and customer retention for merchants in the restaurant and retail categories. To acquire the merchants, the most effective strategy for the Loyalty Platform was to build integrations with all the relevant POS systems as fast as possible, while ensuring a smooth experience for the end customers during a transaction.

The Challenge

Even though the Loyalty Platform had built a few integrations in-house, they needed to move fast to get the key POS integrations done but didn’t have the in-house expertise and bandwidth. Also, to speed up merchant acquisition, it was critical for the Loyalty Platform to get listed with the leading POS marketplaces. LINK was well positioned to take on both the challenges. The Loyalty Platform partnered with LINK for POS expertise, speed, cost efficiency, and long-term maintenance and scaling. Partnering with LINK also freed up their in-house engineering bandwidth to focus on the core loyalty products.

The Solution

LINK integrated the Loyalty Platform with two POS systems: Clover and PAR Brink. For every transaction, the relevant customer and sale information is sent to the Loyalty Platform, which then computes/updates the loyalty points. The integration further allows the Loyalty Platform to show the offers for redemption on the POS system’s cashier screen via a pop-up. Once an offer is redeemed, the information is synced back with the Loyalty Platform. Since the communication between the POS and Loyalty Platform is happening in the middle of a sale transaction, each request/response happens in under two seconds. Additionally, LINK is using its expertise and POS partnerships to drive marketplace listings for the Loyalty Platform.

The Result

The Loyalty Platform was immediately able to offer the integrated well-rounded product to activate 180+ merchant locations and build an ongoing pipeline. With the POS integrations in place, the Loyalty Platform plans to run joint campaigns with other industry players that cater to restaurants and retailers, to further expand their footprint. LINK is also expanding its partnership with the Loyalty Platform to integrate additional POS systems as well as systems in categories such as e-commerce, CDP, CRM, and accounting.

LINK’s Journey Towards Gender Diversity and Inclusivity – 2020 vs today

LINK’s Journey Towards Gender Diversity and Inclusivity – 2020 vs today

In 2020, I was chatting with LINK’s small crew about how we had just 1 female engineer on the team and how that needs to change. Fast forward to now, and it’s amazing that the collective hiring and culture effort has turned us around to being quite close to a women’s majority!

My resolution is to do everything possible at LINK to create a perfect woman’s workplace.

Here’s my list of takeaways and “Must Do’s”:

  • Gender diversity is not accidental, which means it needs a thoughtful and persistent effort. Generally, 9 out of 10 applications that we get for engineering roles are from male applicants. To change that, I believe every aspect of the company—from the branding, job postings, to the language we use in all our communication—needs to be welcoming to women. In our recruiting efforts, we keep the search going until we have a big enough pool of female applicants. Women who are already working at LINK are encouraged to bring referrals of female candidates from their network.
  • That said, branding, recruiting, and language will not suddenly bring in female employees if the culture/environment are not truly supportive of a woman’s needs. For example, I asked an Air India employee in Stockholm (mother to a 2-year old who was instrumental in making our work trip happen) about how she managed to pull this off with a toddler. She said it was because of the trust and flexibility that her manager consistently placed in her that motivated her to go the extra mile, including how her maternity leave was handled.
    We (and I am sure many other startups) offer a similar level of flexibility, but we have to go deeper and consider if each employee in the organization, without fail, represents those values and is supportive towards female employees on his/her team.
  •  It is critical to sensitize the workforce on sexual harassment, acceptable protocols, and etiquette. In India, the POSH law requires companies of all sizes to ensure their employees have undergone the necessary training.  The training is important but not enough – HR together with leadership needs to proactively enforce timely interventions and ensure that every employee knows that their concerns will get heard and addressed.
    There is sufficient evidence that a diverse workforce results in higher productivity and profits. So I am hopeful that the startup founders reading this article will also take steps to make their respective companies more diverse and inclusive.


Sriram Subramanian

The Top POS features every restaurant should consider

The Top POS features every restaurant should consider

In the fast-moving world of restaurants, the right point-of-sale (POS) system can be the difference between smooth service and chaos. A good POS doesn’t just handle payments, it helps you run operations more efficiently, turn tables faster, and deliver a better customer experience.

Here are the top features to look out for:

1. Intuitive user interface
Your POS should be easy to use so your staff can process orders quickly, split checks without hassle, and manage tables efficiently. A clean, intuitive interface also means less training time for new hires and fewer mistakes during busy hours.

2. Customizable menu management
Menus change, whether it’s seasonal specials, new promotions, or price adjustments. Your POS should let you easily update items, descriptions, and pricing on the go. This flexibility keeps your menu fresh and your customers engaged.

3. Integration capabilities
A powerful POS connects seamlessly with your other tools, such as inventory management, accounting software, and online ordering platforms. This saves time, prevents manual errors, and gives you real-time insight into your restaurant’s performance.

4. Tableside ordering and payment
Equip your servers with handheld devices so they can take orders and process payments right at the table. This speeds up service, reduces wait times, and improves overall customer satisfaction.

5. Comprehensive reporting and analytics
A great POS isn’t just about transactions, it’s about understanding your business better. Advanced reporting can help you track sales trends, monitor inventory, control labor costs, and analyze customer behavior. This data is invaluable for making smarter menu and pricing decisions.

Final thoughts

By prioritizing these features, restaurants can improve efficiency, delight guests, and grow profits, all while making life easier for staff.

What is POS for enterprises?

What is POS for enterprises?

In today’s fast-paced business world, many companies are upgrading their point-of-sale (POS) systems to stay competitive, improve efficiency, and make smarter decisions.
But what exactly is a POS system for enterprises, and why is it such a game-changer? Let’s break it down.

Understanding the basics of POS

At its core, a point-of-sale (POS) system is where transactions happen, it records sales, processes payments, and keeps your business running smoothly at checkout.

For enterprises, POS systems go beyond simply ringing up sales. Modern, enterprise-grade POS solutions often include:

  • Inventory management tools to track products in real time
  • Advanced reporting for actionable business insights
  • Integration with accounting, CRM, and e-commerce platforms

This transforms a POS from a simple cash register into a central hub for running the business.

Why enterprises need a robust POS

Small businesses might get by with basic POS systems, but larger companies face more complex challenges:

  • Managing multiple locations and syncing sales and inventory data
  • Tracking large and diverse inventories
  • Generating detailed sales reports that guide strategy
  • Integrating with e-commerce platforms and accounting software
That’s why enterprises need scalable POS solutions that can handle not just transactions, but the complexity of running operations at a larger scale.

The benefits of a modern POS system

A good POS system can completely transform the way an enterprise runs. Here’s how:

1. A unified view of the business – See sales and inventory across all locations in one place.

2. Better inventory control – Maintain ideal stock levels, cut down on waste, and streamline your supply chain.

3. Smarter decisions through data – Identify bestsellers, peak sales times, and the most profitable locations.

4. Improved efficiency – Automate processes, reduce errors, and lower operational costs.

When used well, a POS becomes more than a payment tool — it’s a driver of growth.

Is it time to upgrade your POS?

If your current system struggles to keep up with your growth, doesn’t integrate with your tools, or lacks detailed reporting, it might be time to consider an upgrade.

The right enterprise POS can bring your business the efficiency, insights, and agility it needs to thrive in today’s competitive market.

What’s your take? Has your business outgrown its POS, or is it still doing the job? Share your thoughts in the comments below.

Multi-outlet Retail Chain: POS & Inventory Management Integration

Multi-outlet Retail Chain: POS & Inventory Management Integration

Overview 

A 16 chain specialty retail store (now expanding to 80 locations) needed to integrate their operations with their Cloud Point of Sale devices and enable the automation of their replenishment and supply chain model. They approached ShoppinPal for solution architecture and building out the necessary integrations.

The Challenge

They had a complex supply chain process with two central warehouses and a large number of SKUs being ordered by the stores. The manual process of ordering was time consuming and the fulfillment process was subject to human errors as there was no systematic tracking process in place.

From the store managers’ perspective, the time spent on the manual ordering/receiving process, trying to track discrepancies, and account for missing stock was taking away from their primary responsibility of providing their customers a great in-store experience.

The Solution

We built an automated fulfillment system that automatically created orders for the store managers based on the in-store sales and current inventory. The app also tracks the orders from the stores to the warehouses where the person can use the app to record their shipments.

The app makes the entire process easier and trackable and seamlessly syncs with the Point of Sale system so all inventory changes are up to date.

The Result

We enabled the client to plan, document, implement, and optimize the operational process and customized it to provide the client with a flow that mirrors their physical process. The alternate options that the clients had considered ranged between $80,000 and $120,000 per year. The homegrown solution built via integrations was accomplished for $45,000 in Year 1 with running costs of $6000 from Year 2 on. ShoppinPal also provides ongoing technical support and hosting to clients.