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Loyalty platform rapidly gains new locations by integrating with top POS systems via LINK!

Loyalty platform rapidly gains new locations by integrating with top POS systems via LINK!

by | Oct 10, 2024 | Case Studies

Overview 

An industry-leading Loyalty Platform sought to boost revenue and customer retention for merchants in the restaurant and retail categories. To acquire the merchants, the most effective strategy for the Loyalty Platform was to build integrations with all the relevant POS systems as fast as possible, while ensuring a smooth experience for the end customers during a transaction.

The Challenge

Even though the Loyalty Platform had built a few integrations in-house, they needed to move fast to get the key POS integrations done but didn’t have the in-house expertise and bandwidth. Also, to speed up merchant acquisition, it was critical for the Loyalty Platform to get listed with the leading POS marketplaces. LINK was well positioned to take on both the challenges. The Loyalty Platform partnered with LINK for POS expertise, speed, cost efficiency, and long-term maintenance and scaling. Partnering with LINK also freed up their in-house engineering bandwidth to focus on the core loyalty products.

The Solution

LINK integrated the Loyalty Platform with two POS systems: Clover and PAR Brink. For every transaction, the relevant customer and sale information is sent to the Loyalty Platform, which then computes/updates the loyalty points. The integration further allows the Loyalty Platform to show the offers for redemption on the POS system’s cashier screen via a pop-up. Once an offer is redeemed, the information is synced back with the Loyalty Platform. Since the communication between the POS and Loyalty Platform is happening in the middle of a sale transaction, each request/response happens in under two seconds. Additionally, LINK is using its expertise and POS partnerships to drive marketplace listings for the Loyalty Platform.

The Result

The Loyalty Platform was immediately able to offer the integrated well-rounded product to activate 180+ merchant locations and build an ongoing pipeline. With the POS integrations in place, the Loyalty Platform plans to run joint campaigns with other industry players that cater to restaurants and retailers, to further expand their footprint. LINK is also expanding its partnership with the Loyalty Platform to integrate additional POS systems as well as systems in categories such as e-commerce, CDP, CRM, and accounting.

Online subscription activation during in-store purchases enabled by LINK!

Online subscription activation during in-store purchases enabled by LINK!

by | Aug 9, 2024 | Case Studies

Overview 

The Client is one of the largest brick-and-mortar chains for CBD wellness products in the USA, with hundreds of locations, along with thriving online sales. They want to increase revenue generated per store and customer retention, by activating online subscriptions for customers during in-store purchases. Since the checkout process is done by the cashier, the cashier should be able to prompt the customer about signing up for online subscriptions and complete the activation for the subscriptions within the purchase flow at the point of sale.

The Challenge

The brick-and-mortar stores use LightSpeed X-series POS to manage the in-store purchases. Online subscriptions are managed at the corporate level, using Shopify for ecommerce along with the Skio application to manage the subscription model.
To achieve the in-store subscription opportunity, the Client needed its POS platform to talk to its ecommerce/subscription platform and they needed it as soon as possible.

The Solution

LINK stepped in and created a POC for the Client, ensuring that we met the Client’s requirements while collaborating closely with the Skio team. The POC helped the Client quickly make the decision to move forward with LINK for creating the solution.

LINK built connectors to the LightSpeed X-series POS and the Skio application, and provided a pop-up model for the cashier. When a customer makes a purchase in-store, LINK displays a pop-up window to capture whether the customer wishes to subscribe to specific products, billing start date, and the preferred payment method. The subscription information is shipped to Skio, via LINK’s connector with Skio, where a new customer subscription is created and fulfilled via the Skio-Shopify integration. The subscription flow is integrated as a part of sales, hence sending the subscription information to Skio and receiving successful subscription acknowledgement is done seamlessly in real-time. This ensures a smooth customer experience at the point of sale while providing them the option for in-store subscription.

The Result

LINK’s commitment to partnerships and our innovative and flexible approach helped in creating a swift and scalable solution involving multiple software platforms. This game-changing solution’s launch in the Client’s brick-and-mortar store will propel them into a new era of innovation and customer engagement, resulting in higher revenue per store and increased customer loyalty.

Foodservice AI platform first launched in Europe further expands in the US market by launching POS integrations via LINK

Foodservice AI platform first launched in Europe further expands in the US market by launching POS integrations via LINK

by | Jun 7, 2024 | Case Studies

Overview 

An innovative European Foodservice AI Platform used for streamlining restaurants’ kitchen operations is expanding its US footprint via an integration with Toast – one of the top restaurant POS systems in the US. Their goal is twofold: gain new customers in North America and provide simple and fast data integration for existing and future customers. The restaurant types covered by the Foodservice AI Platform use a variety of POS systems, and hence further POS integrations are critical for their long-term success.

The Challenge

The Foodservice AI Platform’s current and prospective clients required an integration with Toast to streamline their kitchen operations. Additionally, considering the variety of POS systems globally and the potential number of customers, the Foodservice AI Platform needed a partner that could develop, scale, and maintain multiple integrations across geographies. They did a targeted market evaluation and chose LINK as the best fit for their needs.

The Solution

LINK went from an introductory call to delivering a robust, white-labeled solution in production within 5 weeks. Additionally, LINK provided multiple hosting options to comply with privacy requirements in the US and Europe. This gives flexibility and speed to the Foodservice AI Platform to expand deployments across the US and EU in parallel.

LINK built an order sync integration that would push order details from the POS system to the Foodservice AI Platform, which is needed for the Platform’s prediction/analytics engine to provide useful insights to the restaurants for managing their kitchens’ operations.
The solution will be available to hundreds of the Foodservice AI Platform’s new customers. Additionally, integrations with two more large-scale POS systems are underway.

The Result

The Foodservice AI Platform can now offer its current and prospective customers a fully seamless integration with their Toast POS systems. The quick build, agile maintenance, and industry-specific expert experience that LINK offers have opened the doors to begin building several other integrations the Foodservice AI Platform can offer to their merchants globally.

Testimonial

“As we expanded in the US market with our Foodservice AI Platform, used to manage restaurant kitchens, the decision for a POS middleware was made rather quickly. We needed to target different POS Systems and a large number of potential customers. We talked with LINK at length about our integration needs, the way we wanted the integration built, and how we envisioned maintenance and support to take place. After learning about the flexibility in service that LINK provides we decided that LINK was the best fit for us.
Once the roadmap and timeline were established with LINK, everything worked as planned and delivered on time or faster than originally estimated. Toast was the very first POS integration into our system and it spearheaded our initiative to add direct integrations to our platform. There have never been any blockers from the LINK development side and we are on our planned production timeline to go live and enter the US market. Based on this early success, we are looking forward to scaling our POS integrations both in the US and Europe with LINK.”

– Foodservice AI Platform

Seamless data migration by LINK for leading domain registrar

Seamless data migration by LINK for leading domain registrar

by | Apr 8, 2024 | Case Studies

Overview

LINK recently undertook an ambitious project for one of the globe’s most renowned domain registrars and hosting platforms, with more than 20 million users and a diverse portfolio, including a comprehensive accounting system serving over 35,000 merchants globally.

The Challenge

In its journey towards technological advancement, the client decided to replace its existing online accounting solution with a more advanced system, developed by a financial software frontrunner. Ensuring a smooth transition for the users was paramount, necessitating a guided migration process with minimal disruption and an intuitive, integrated user experience.

The Solution

LINK developed an innovative migration tool embedded within the client’s dashboard. This tool not only informed merchants of the impending change but also facilitated the transition to the new accounting system without requiring extensive input from the users. LINK’s expertise in data mapping and migration was pivotal in transferring vast amounts of data from the old to the new system, culminating in a comprehensive report for each merchant.

The Result

The solution was a resounding success, with over 600 migrations completed within the first five hours post-launch. Ultimately, all merchants smoothly transitioned to the new system within 3 months, a significant achievement given the scale of the project. The entire process was achieved with 100% automation (no touch) and zero phone support, which was a first in the industry for a migration of this scale. This milestone marked a first in the industry for a migration project of this magnitude.

Following this successful migration, LINK continues to work with the client, creating further integrations between their business solutions and the new accounting system.