Viggy Mokkarala joins LinkToAny!’s advisory board

Viggy Mokkarala joins LinkToAny!’s advisory board

We are excited to announce that Viggy Mokkarala is joining LinkToAny’s Advisory Board. Sriram Subramanian, our Founder & CEO says, “Viggy has been an investor and an invaluable key advisor contributing across several key functions spanning finance, sales and distribution and GTM strategy. I am very happy to have him onboard as LinkToAny’s formal advisor.”

Viggy Mokkarala is a seasoned executive with expertise in strategic growth, corporate acquisitions, and marketing. As Managing Partner at MVV Strategic Partners, he drives business strategy and expansion. Previously, as EVP at Envestnet Asset Management, he led the acquisition of 17+ firms over a decade. With leadership roles at SpecialtyMD.com, Applied Materials, and Silicon Graphics, Viggy brings decades of experience in business development and innovation.

Choosing the right POS system – A guide for small businesses

Choosing the right POS system – A guide for small businesses


Finding the right point-of-sale (POS) system for your small business can feel like a daunting task. With so many options out there, it’s easy to feel overwhelmed, but choosing the right one can make a huge difference to your day-to-day operations and long-term growth.
So, how do you know which POS is the best fit for your needs and budget? Let’s break it down.

Not all POS systems are created equal

The system that works for a small boutique may not suit a bustling café, and a multi-location retail chain will have different needs entirely.
For example:

  • A cloud-based, no-frills POS might work perfectly for a small pop-up store.
  • A full-featured system with advanced inventory tracking and reporting could be essential for a growing restaurant group.
The secret is to match the POS to your operational needs, not the other way around.

6 tips for finding the perfect POS for your business

1. Define your must-have features – Make a checklist. Do you need mobile payments? Inventory management? Loyalty programs? Decide what’s essential before you start shopping.

2. Look at all the costs – Hosted (cloud) systems may be cheaper upfront compared to installed setups, but check for monthly fees. Add in hardware costs, too.

3. Check integrations – Your POS should sync smoothly with your accounting, CRM, and e-commerce tools.

4. Pick a vendor with great support – Even the best POS will have hiccups. Reliable, responsive customer service is a must.

5. Do your research – Don’t rely solely on the sales pitch. Read online reviews from real users.

6. Test before you commit – Many POS providers offer free trials. Use them to see if the system actually works for your business.

Your POS is the foundation for growth

The right system will help you manage sales, inventory, and reporting with ease, giving you a platform to grow your business.

Have any tips of your own for choosing a POS? Share them in the comments!

Top benefits of iPaaS: Why enterprises should invest in integration

Top benefits of iPaaS: Why enterprises should invest in integration

Ever feel like your business tools just don’t “talk” to each other? You’re not alone. Most enterprises run on a mix of SaaS apps, on-premise software, and legacy systems. While these tools are essential, getting them to share data is often a nightmare—resulting in silos, inefficiencies, and missed opportunities.

This is where integration platform as a service (iPaaS) comes in. Think of iPaaS as the glue that holds all your systems together. It simplifies integrations, connects your apps, and helps you make the most of your data—without needing complex custom coding.

Why do enterprises need iPaaS?

Picture this: your sales team is using Salesforce, your finance team is on QuickBooks, and your e-commerce runs on Shopify. Without proper integration, you’re stuck manually exporting and importing data, risking errors, and wasting valuable time.

iPaaS fixes this problem. It acts as a central hub that connects all these tools. With prebuilt connectors and automation, data flows seamlessly between systems in real time. No manual work. No complicated scripts. Just smooth, automated workflows that save your IT team hours of hassle.

Key benefits of iPaaS for enterprises

1. Save time by automating data transfers
Manual data entry is not only tedious—it’s error-prone. iPaaS automates these tasks, so your data moves between apps accurately and instantly.

2. Cut costs by simplifying integrations
Maintaining custom integrations or outdated middleware can be expensive. iPaaS provides a cloud-based, scalable solution that reduces costs and maintenance headaches.

3. Unlock better insights with unified data
When your data lives in silos, you don’t see the full picture. iPaaS consolidates your data so you can generate more accurate reports, gain deeper insights, and make smarter decisions.

4. Future-proof your tech stack
As your enterprise grows, so does your technology landscape. iPaaS adapts and scales with you, making it easy to add new tools or migrate to better platforms—without disrupting your workflows.

How LinkToAny makes iPaaS even better

At LinkToAny, we’ve taken iPaaS a step further. Our data migration and integration technology has already helped tens of thousands of businesses move to new platforms smoothly. Whether it’s integrations, migrations, or onboarding, our solutions are built to keep your systems connected, efficient, and ready for the future

The bottom line

Disjointed systems slow your business down. With iPaaS, you can connect your apps, automate your workflows, and finally make your data work for you. Enterprises that embrace iPaaS enjoy faster operations, lower costs, and smarter decision-making.

If your business is still stuck with disconnected systems, now’s the time to explore iPaaS solutions like LinkToAny and build a tech stack that works together, seamlessly.

Loyalty platform rapidly gains new locations by integrating with top POS systems via LinkToAny!

Loyalty platform rapidly gains new locations by integrating with top POS systems via LinkToAny!

Overview 

An industry-leading Loyalty Platform sought to boost revenue and customer retention for merchants in the restaurant and retail categories. To acquire the merchants, the most effective strategy for the Loyalty Platform was to build integrations with all the relevant POS systems as fast as possible, while ensuring a smooth experience for the end customers during a transaction.

The Challenge

Even though the Loyalty Platform had built a few integrations in-house, they needed to move fast to get the key POS integrations done but didn’t have the in-house expertise and bandwidth. Also, to speed up merchant acquisition, it was critical for the Loyalty Platform to get listed with the leading POS marketplaces. LinkToAny was well positioned to take on both the challenges. The Loyalty Platform partnered with LinkToAny for POS expertise, speed, cost efficiency, and long-term maintenance and scaling. Partnering with LinkToAny also freed up their in-house engineering bandwidth to focus on the core loyalty products.

The Solution

LinkToAny integrated the Loyalty Platform with two POS systems: Clover and PAR Brink. For every transaction, the relevant customer and sale information is sent to the Loyalty Platform, which then computes/updates the loyalty points. The integration further allows the Loyalty Platform to show the offers for redemption on the POS system’s cashier screen via a pop-up. Once an offer is redeemed, the information is synced back with the Loyalty Platform. Since the communication between the POS and Loyalty Platform is happening in the middle of a sale transaction, each request/response happens in under two seconds. Additionally, LinkToAny is using its expertise and POS partnerships to drive marketplace listings for the Loyalty Platform.

The Result

The Loyalty Platform was immediately able to offer the integrated well-rounded product to activate 180+ merchant locations and build an ongoing pipeline. With the POS integrations in place, the Loyalty Platform plans to run joint campaigns with other industry players that cater to restaurants and retailers, to further expand their footprint. LinkToAny is also expanding its partnership with the Loyalty Platform to integrate additional POS systems as well as systems in categories such as e-commerce, CDP, CRM, and accounting.

LinkToAny’s Journey Towards Gender Diversity and Inclusivity – 2020 vs today

LinkToAny’s Journey Towards Gender Diversity and Inclusivity – 2020 vs today

In 2020, I was chatting with LinkToAny’s small crew about how we had just 1 female engineer on the team and how that needs to change. Fast forward to now, and it’s amazing that the collective hiring and culture effort has turned us around to being quite close to a women’s majority!

My resolution is to do everything possible at LinkToAny to create a perfect woman’s workplace.

Here’s my list of takeaways and “Must Do’s”:

  • Gender diversity is not accidental, which means it needs a thoughtful and persistent effort. Generally, 9 out of 10 applications that we get for engineering roles are from male applicants. To change that, I believe every aspect of the company—from the branding, job postings, to the language we use in all our communication—needs to be welcoming to women. In our recruiting efforts, we keep the search going until we have a big enough pool of female applicants. Women who are already working at LinkToAny are encouraged to bring referrals of female candidates from their network.
  • That said, branding, recruiting, and language will not suddenly bring in female employees if the culture/environment are not truly supportive of a woman’s needs. For example, I asked an Air India employee in Stockholm (mother to a 2-year old who was instrumental in making our work trip happen) about how she managed to pull this off with a toddler. She said it was because of the trust and flexibility that her manager consistently placed in her that motivated her to go the extra mile, including how her maternity leave was handled.
    We (and I am sure many other startups) offer a similar level of flexibility, but we have to go deeper and consider if each employee in the organization, without fail, represents those values and is supportive towards female employees on his/her team.
  •  It is critical to sensitize the workforce on sexual harassment, acceptable protocols, and etiquette. In India, the POSH law requires companies of all sizes to ensure their employees have undergone the necessary training.  The training is important but not enough – HR together with leadership needs to proactively enforce timely interventions and ensure that every employee knows that their concerns will get heard and addressed.
    There is sufficient evidence that a diverse workforce results in higher productivity and profits. So I am hopeful that the startup founders reading this article will also take steps to make their respective companies more diverse and inclusive.


Sriram Subramanian