The art of networking: how to build authentic connections

The art of networking: how to build authentic connections

When we think about networking, we are often told that it’s primarily about gaining access to exclusive circles, top-tier schools, and elite business networks. There’s a prevailing notion that if you didn’t attend a prestigious private school or an Ivy League institution, your network might be inherently limited. However, I have realized that meaningful connections don’t come from privilege; they come from authenticity. 🤝

In my own journey, I’ve connected with people from all walks of life—some from well-known institutions, yes, but many others from completely different backgrounds. Old schoolmates from a definitely non-elite government school in India. Friends I played table tennis with years ago. Colleagues from different jobs. People I met through shared interests, casual conversations, or even chance encounters. And over time, these connections have become some of the most valuable relationships in my life—not because of their backgrounds but because of the trust, support, and mutual respect we’ve built. 🌍

The truth is, real networking isn’t about proximity to power or wealth. It’s about genuine relationships. Here’s what I’ve learned about meaningful networking:

    • Give without expectation: The best connections are built on generosity. You don’t help someone expecting an immediate return. Often, the value you create for one person comes back to you from another, in unexpected ways.
    • Build a reputation for being helpful: When people know they can rely on you—not because there’s something in it for you, but because you genuinely want to support them—that’s when you create real influence.
    • Prioritize organic connections over forced ones: The most impactful relationships aren’t manufactured—they grow naturally. Instead of chasing high-status connections, focus on people you truly connect with.
    • Stay in touch without an agenda: Whether it’s customers, investors, or peers, maintaining relationships without expecting something in return often leads to opportunities down the road.
    • Find ways to contribute to the larger ecosystem: One of the most rewarding aspects of networking is creating value beyond individual relationships. For example, being an entrepreneur and having been through startup incubators myself, I now try to connect startups to the right incubators, helping both sides thrive.

Networking isn’t about where you studied or who your family knows. It’s about how you show up, how you contribute, and how you build authentic relationships over time. 🚀

A top-rated e-commerce platform based in Canada specializing in the wines and spirits vertical

A top-rated e-commerce platform based in Canada specializing in the wines and spirits vertical

Overview 

The Client is one of the world’s top-rated e-commerce platforms specializing in the wines and spirits vertical. They power some of the most popular wineries and have an impressive global customer base that is growing at 50% YoY.

The Challenge

Many of their existing and potential customers were using Vend as their Point of Sale solution at the cash registers in their stores and expressed a need for an integration between the two systems in order to better manage inventory. While product subscription, shipping, and other information were being maintained by the client, the inventory, customer information, and sales data were being collected at the POS. Having an easy way to synchronise the data between the two systems would ensure that the POS has the most up-to-date product and inventory data and the e-com backend gets all the relevant inventory, sales, and customer data required for many of its functions. The lack of such integration was resulting in mismatched information, inventory stockouts, unfulfilled orders, and many hours of manual effort to reconcile the two systems.

The Solution

The client engaged with link to scope, architect, and build a working, scalable, two-way integration between its own systems and Vend. We delivered the first version of the solution in 30 days with a budget of $2000 and helped on-board the first two clients. A few features for error detection were later added based on the customer feedback in order to help them catch mismatches.

The Result

The client has on-boarded 7 large Wineries since introducing the integration. We also provide full support and hosting services so that Blackboxx can focus on its core product while still providing its customers with the data sync service they really need. This has helped in increasing customer loyalty and preventing churn as the end customers are able to use their POS with their Blackboxx platform without having to make wholesale changes to their operations or migrate to a new system.