Attending Money 20/20 Las Vegas this year validated an important hypothesis: onboarding remains one of the greatest challenges for fintech, especially within the payments and B2B space. The event brought together a vibrant mix of founders, investors, product leads, and innovators, all united by a shared goal to enhance fintech workflows and customer experience.
Fintech Onboarding: The Hidden Bottleneck
The conference reconfirmed that inefficient onboarding workflows are still a significant pain point for major payment platforms. Despite massive growth and scale, many platforms onboarding thousands of merchants still wrestle with complex, manual migration processes that slow down go-lives and frustrate customers. Through deep-dive conversations and follow-ups with product owners, it became obvious that automation and intelligent workflow design in onboarding can fundamentally change how quickly and smoothly these platforms move merchants from legacy processors.
With the right approach, there’s a clear path to both operational efficiency and higher satisfaction scores.
Money 20/20 spotlighted how solving this onboarding problem at scale can unlock value for all players in the ecosystem: platforms, merchants, partners, and investors alike. The push to improve this area isn’t simply incremental, it’s a potential game-changer that can drive widespread adoption and deepen relationships up and down the payments stack.
Integrations & Customization: Less Hype, Real Value
Another ongoing trend is the demand for seamless integrations. While custom integrations will always be necessary as platforms expand into new markets and verticals, the most transformative wins right now are being driven by smarter onboarding flows rather than integration alone. This subtle shift in focus stood out during founder roundtables and in talks with product and engineering leaders at the show.
From Investor Conversations to Founders’ Insights
Money 20/20 isn’t just a gathering of industry titans, it’s also an unmatched opportunity for genuine dialogue. From roundtables organized by leading venture firms to lively breakfasts and serendipitous hallway chats, the event delivered a wealth of perspective on the challenges, opportunities, and emerging trends in fintech innovation. High-caliber investor interest and the ability to connect with other founders proved invaluable for exchanging ideas on customer acquisition, funding, and international go-to-market strategies.
Wrapping Up: Momentum, and Opportunity
Beyond the sessions and networking, the diversity of experiences—from PR shoots to offsite breakfasts, made Money 20/20 Las Vegas a powerhouse for inspiration and action. The conference underscored the urgency and opportunity in reimagining fintech onboarding, confirmed market appetite for automated solutions, and fostered connections that will fuel meaningful change in the months ahead.
As LINK continues to push the boundaries of onboarding automation and merchant migration, the event reaffirmed our commitment to solving these challenges at scale and collaborating with industry leaders driving the next wave of fintech innovation.
Whether you’re a fintech founder, investor, or payments innovator, the key takeaway from Money 20/20 is clear: the future will be shaped by those who simplify onboarding and migration, making it as seamless and scalable as the products themselves.
