Restaurant technology solution provider ShoppinPal, an iPaaS (Integration Platform as a Service) pioneer in the food, hospitality and retail verticals, announced it has secured $5 million in new investment.

Headquartered in California, with operations across the US and Canada, ShoppinPal has developed a unique, SaaS-based integration technology model. Using its plug and play “Automation by Integration” platform, ShoppinPal has worked closely with software application providers serving the food and beverage, hospitality and retail industry to enable seamless connections with their customers for both migrations and integrations at scale.

With ShoppinPal, SMBs operating across these sectors can unlock new revenue streams by integrating with the growing number of food and beverage delivery services available to consumers worldwide, as well as online ordering services and ePOS platforms. These include: Square, Shopify, Vend, Toast, FlipDish, Clover and many more.

ShoppinPal’s platform is 100 percent Plug and Play with no development or operational inputs required from enterprise software application providers. ShoppinPal is able to connect any app in the food and retail/e-tail domains to all leading POS and payment systems of their merchant customer bases.

Led by Mucker Capital with participation from Menlo Ventures, Pitbull Ventures, Incisive Ventures and several angel investors, the investment will fuel ShoppinPal’s plans to capitalize on the exponential growth it has experienced in 2022 and grow its customers based from 10,000 SMBs to 40,000 SMBs in the next 12 to 18 months.

“The hospitality, food and beverage industry has been permanently transformed as a result of the pandemic,” William Hsu, Co-Founder and Partner, Mucker Capital. “There has been an explosion in the magnitude of technologies and software serving the industry, with over $25 billion in venture capital invested in the last 5 years alone. This has created a tremendous area of opportunity for a new platform to emerge in the space, bringing order, interoperability and data consistency, which enables SMBs operating in this space to truly harness the benefits of all the disparate, siloed, applications deployed throughout the industry.”

“In just two years, ShoppinPal has created an API platform to meet this demand that works with over 100 applications and software systems across 10,000 customers and partners in North America, Canada, Europe, Australia and NZ. The company has experienced a 5X revenue growth in the last 6 months as a result.”

“Consumer habits are changing, so the way businesses operate to ensure they keep up is critical,” said Sriram Subramanian, Founder and CEO, ShoppinPal. “With ShoppinPal, app providers can offer integrations as an embedded experience while also not having to share sensitive PII customer data outside of their walls. We give full flexibility to deploy into customer environments and provide real-time monitoring and scaling support so app providers’ sales and support teams don’t need to worry about integrations at all.”

“The pandemic posed a number of challenges to the food and beverage, hospitality and retail sectors – arguably more than any other sectors. What makes me proud is how our technology has played a pivotal role in enabling 40K+ businesses owners to adapt quickly to the changing landscape. We have empowered them with the tools to continue growing their businesses. Social impact has always been an important part of ShoppinPal’s core principles,” added Subramanian.

“Our customers and partners have been able to migrate thousands of their customers from legacy to cloud apps (POS and accounting systems) without any manual intervention and at a fraction of the cost and time it would’ve taken to do this internally,” said Arun Radhakrishnan, Co-Founder and COO. “We have plans in place to scale to meet latent organic demand for our technology.”

ShoppinPal changes its name to LINK to reflect the company’s expanding onboarding and integration services for B2B application providers.

ShoppinPal, a white-labeled integration platform focused on linking B2B applications to leading service industry systems, announced today that it has completed a major rebranding. To reflect its platform’s growing onboarding and integration services, the name LINK has been chosen to better communicate its solutions for businesses that operate in Food & Beverage, Retail, and Hospitality.

ShoppinPal, established in 2019, helps businesses link disparate applications within a business’ technology stack to benefit both the application providers and their customers.  Founder and CEO, Sriram Subramanian, is on a mission to build the largest, most affordable portfolio of intelligent integrations across B2B cloud systems.  Starting today, the company will establish a full rebrand with the name LINK showcasing a new logo, website (linktoany.com), and social media pages. LINK represents the company’s ability to help leading business applications “link” together to automate operations for their mutual customers.  Benefits from this automation inure to both the B2B applications and their customers, including higher revenue, better inventory tracking, streamlined accounting, easier onboarding and more.

“While the name ShoppinPal reflected our beginnings focused on the retail industry, LINK represents where we are going,” said Sriram.  He continued, “the world of business applications keeps expanding and keeping your operations connected will be a priority across industries.  LINK allows your engineering resources to stay focused on your core solution, while handling the integrations needed to keep your service connected across hundreds of point-of-sale, accounting, inventory, loyalty and communication applications utilized by your customers.”

Check out our new website linktoany.com to learn how we turn integration challenges into competitive advantages.

ShoppinPal, an Integration-Platform-as-a-Service (iPaaS) pioneer that makes it easy for small businesses across the food, hospitality and retail sectors to quickly and seamlessly connect loyalty, point-of-sale, accounting and other apps to help boost revenues by opening up new apps to integrate with and get new customers, today announced that Brooke Temple has joined the company as Chief Revenue Officer.

Brooke is tasked with leading ShoppinPal’s revenue generation efforts with oversight of marketing, sales and support teams. After securing its $5M Series A round led by Mucker Capital, ShoppinPal is now targeting further global growth as part of the company’s expansion plans, and extending its round to scale at speed.

Brooke is a seasoned executive who brings two decades of experience leading software and tech-enabled businesses.  Most recently, he was the EVP of Sales & Marketing at Tapin2, a leading SaaS digital ordering platform in the entertainment and hospitality venue industry, where he led its growth and expansion into new markets post-COVID.  Prior to that, Brooke held senior leadership roles at Embrace.io and EZTexting.com.

“We are excited to have Brooke join our team,” said Sriram Subramanian, CEO, ShoppinPal.  “His data-driven, consultative approach in enterprise software sales will be instrumental to our next phase of growth.  His customer-first mentality will be invaluable as our integration platform enables SMBs to harness the benefits of disparate, siloed, best-of-breed applications available in their industry.”

Headquartered in California, with operations across the US, Canada and EMEA, ShoppinPal has developed a unique, SaaS-based integration technology model. Using its plug and play “Automation by Integration” platform, ShoppinPal has worked closely with software application providers serving the food and beverage, hospitality and retail industry to enable seamless connections with their customers for both migrations and integrations at scale.

“I am truly excited to be joining an innovative company like ShoppinPal.  I have direct experience with the vast array of software applications SMBs can choose from and know how vital it is for these services to be integrated,” said Brooke Temple, Chief Revenue Officer, ShoppinPal.  “I look forward to working with the team to accommodate the demand and help our clients better serve their customers with reliable, seamlessly integrated services.”

ShoppinPal’s platform is 100 percent Plug and Play with no development or operational inputs required from enterprise software application providers. ShoppinPal is able to connect any app in the food, hospitality and retail domains to all leading POS and payment systems of their merchant customer bases.