Integration marketplaces: A solution to the interoperability challenge in payments?

Integration marketplaces: A solution to the interoperability challenge in payments?

The payment sector, as has been the case many times in its history, stands at a juncture. The proliferation of diverse payment platforms, each with its unique infrastructure and capabilities, has led to a complex network of systems that businesses and consumers navigate daily.  The industry is highly competitive, with many business owners switching between payment providers frequently to be able to serve different customers at the most competitive price. This fragmentation poses a significant challenge: interoperability. 

The major payment players have also evolved in the last decade to expand beyond traditional boundaries, offering a range of services from digital wallets to cryptocurrency transactions and e-commerce services, positioning themselves as more than just a payment processors but as indispensable business partners to SMBs. Each application in the payments ecosystem operates on its own distinct protocol, making seamless interaction between payment processors and the myriad of other apps that business owners rely on for daily operations a complicated issue for many business owners. The challenge for merchants, consumers, and payment institutions is profound – how to efficiently manage transactions across this diversified landscape where the latest thing is constantly being added, without compromising on speed, security, or user experience.

Enter integration marketplaces, platforms that offer a variety of software integrations, enabling payment systems to easily and quickly work together with the other software applications that business owners rely on. These marketplaces provide a centralized hub where users of a particular payment provider can access and implement compatible integrations with a few clicks, enabling them to bolt on essential business tools, such as accounting software, e-commerce platforms, and customer relationship management systems.

The promise of integration marketplaces in payments is significant. Small business owners particularly face challenges integrating payment systems with accounting software or e-commerce platforms, leading to inefficiencies in inventory management and financial reconciliation. By switching to a payment provider that offers an integration marketplace they would be able to seamlessly integrate the payment system with other business apps, automating data transfer, reducing errors, and updating inventory in real time.  Integration marketplaces also offer a streamlined approach to managing multiple payment systems, reducing the complexity and technical challenges businesses face. By facilitating better communication between disparate payment services and other apps, these marketplaces can enhance transaction efficiency, improve data accuracy, and offer a more unified view of financial operations.

Consumers also stand to benefit from a more seamless payment experience. As businesses adopt integrated payment solutions, consumers can enjoy more flexibility and smoother transactions, whether shopping online or in-store. This enhanced customer experience can lead to increased satisfaction and loyalty.

As promising as integration marketplaces may be, they are not without challenges. One understandable concern is security. Integrating multiple payment systems through a marketplace means handling sensitive financial data, raising the stakes for data protection and fraud prevention. Marketplace providers must ensure robust security measures are in place to protect against breaches and maintain consumer trust. In addition, some payment operators are launching their own integration marketplaces, highlighting the need to find ways to collaborate tightly with other marketplaces so that their merchant acquisition funnel can keep growing without having to make heavy investments.

Integration marketplaces represent a forward-thinking approach to solving the interoperability challenge in the payments industry. By enabling different payment systems to work together more effectively, they offer the potential for more efficient, secure, and user-friendly payment experiences. As the industry continues to evolve, the role of these marketplaces will be pivotal in shaping the future of payments, balancing the need for innovation with the demands for security and consumer protection. 

The question remains: will they be the panacea for the interoperability challenge, or will they introduce new complexities in the dynamic world of payments?

How to seamlessly move systems with minimal disruption

How to seamlessly move systems with minimal disruption

For most businesses today, data is a critical asset. Many companies rely heavily on the data in their systems and databases to conduct core operations, track interactions with customers, fulfill orders, manage inventory, run payroll, analyze performance, and more. However, when it comes time to migrate or upgrade to a new system, one of the major concerns for many businesses is the fear of losing important historical data in the transition.  

The prospect of having to start over with none of their legacy customer, sales, or other vital records is daunting and can prevent businesses from adopting better software, platforms, and systems. Even if the current system is outdated, manual, or inefficient, the risk of permanently losing years of data is too great for some companies to leap. As a result, businesses often opt to stay with familiar yet inferior legacy systems solely to keep access to old reports, records, and data history.

Migrating Key Data Types:

When switching business systems, some of the most crucial data to migrate include:


Customer data like names, contact information, order history, and any notes or custom fields. Maintaining this information ensures customers don’t need to re-enter it and preserves relationship history.


All order details should transfer over, including products purchased, quantities, pricing, taxes, discounts, status, etc. This maintains order records and ensures continuity.


Product listings, pricing, quantities, and all inventory-related data need to be migrated to keep stock levels, valuations, and reporting accurate.


Sales metrics like revenue, transactions, products sold, and sales representative data should be imported to maintain sales records and reporting.


General ledger, accounts receivable/payable, expenses, etc. Financial data is critical for continuity in reporting and accounting, so migrating it without errors is key.

The new system should allow importing these data types from the legacy system via CSV, API, or another standard format. Work closely with the integration team to cleanly map and import each data type into the appropriate fields and tables. Test thoroughly to validate no data loss or corruption. Support staff during the transition to address any migration issues.

Seamlessly migrate your historical data

The prospect of migrating to a new business system is often filled with fear and uncertainty around the potential loss of critical historical data. However, with LINK’s data migration service, you can seamlessly migrate your legacy data without business disruption. 

LINK’s automated tools allow you to migrate common data types like customers, orders, inventory, sales, and more. This eliminates the common pain point of losing years of transactional data and business insights when transitioning between systems.

Our data experts use proprietary conversion tools to map and transfer your data while ensuring data integrity and continuity. This enables your historical information to be accessed in the new system, providing invaluable business intelligence and continuity.

The data migration process is designed to be turnkey, allowing your business to continue operating without any downtime or interruptions. LINK smoothly transfers your data in the background, so you can focus on your core operations.

With LINK’s data migration as a service, you no longer have to choose between losing years of data or dealing with a complex, risky data migration. Our seamless process eliminates fear and unlocks the full benefits of your new system with all your information intact.

What data can be migrated?

LINK’s data migration experts can seamlessly migrate your most critical business information, including customer information, sales orders, inventory levels, Pricing, Accounting, and more. 

With LINK’s data migration as a service, you can switch systems with full confidence that your critical business data will transfer safely and your historical records will remain intact. Our experts handle the entire migration project, so you can focus on your core operations without disruptions.

By handling the heavy lifting behind the scenes, our automated migration process significantly reduces the manual effort typically required for data migration projects. This accelerates the process and enables much faster migration timelines, measured in weeks rather than months. Let us automatically transfer your business data so you can focus on driving success with your new system.

The Untapped Potential of Seamless Software Integration in Restaurants

The Untapped Potential of Seamless Software Integration in Restaurants

The restaurant industry is constantly evolving, adopting technological innovations to enhance customer experiences, streamline operations, and improve profit margins. It’s an industry where the difference between success and failure often hinges on the minute details—how quickly an order is processed, the timeliness of inventory updates, or how effectively sales data is analyzed.

A rising challenge that many restaurants grapple with today is the myriad of software applications they use. From POS systems to inventory management, reservation systems to employee scheduling, the modern restaurant relies on several specialized software. However, the real challenge isn’t only in the adoption of these software applications—it’s in their integration.

Integration Challenges and the Ripple Effect

Every software application a restaurant uses often exists as a separate entity, sometimes with its distinct database and user interface. Imagine the impact when data from the POS system doesn’t sync up correctly with the inventory management system. Or when the reservation data isn’t properly updated, leading to overbookings or missed opportunities.

Disjointed systems don’t just lead to operational inefficiencies; they can significantly affect the bottom line. When these systems aren’t interconnected, data can become siloed. The ripple effect? Lost sales opportunities, misinformed business decisions, and wasted resources.

Why Seamless Integration Matters

As software becomes increasingly specialized, restaurants might find themselves using a bouquet of applications tailored to very specific needs. The power of these tools is significantly amplified when they can “talk” to each other.

Integrated systems can offer:

  • Real-time Data Updates: When your POS system and inventory management software are in sync, the minute a dish is ordered, inventory is updated. This can prevent issues like accepting orders for items that are out of stock.
  • Enhanced Customer Experiences: Imagine a scenario where a regular customer makes a reservation. An integrated system could pull up the customer’s past orders, alerting the staff to their preferences or allergies. Personal touches, based on comprehensive data, can dramatically enhance the dining experience.
  • Efficient Operations: Staff scheduling can be optimized by analyzing historical sales data, ensuring that the restaurant is neither overstaffed on a typically slow day nor understaffed during rush hours.
  • Informed Decision Making: With systems that communicate, restaurant owners can pull comprehensive reports, offering insights into sales trends, inventory turnover, or the popularity of specific menu items.

The Future is Integrated

For restaurant owners and operators, the message is clear: while adopting the latest software applications can offer competitive advantages, it’s the seamless integration of these tools that unlocks their full potential. Integration ensures that each tool isn’t just an isolated solution but part of a cohesive, efficient, and data-driven system.

The reality is that while many restaurateurs recognize the value of integrated systems, they often don’t have the technical expertise to implement these integrations themselves. This is where platforms like LINK come into the picture, specializing in making these integrations seamless and hassle-free.

In a sector where efficiency and customer experience are paramount, the restaurants that prioritize integration will find themselves a step ahead of the competition. As the industry continues to evolve, so too should the tools and the way they interact. After all, in the fast-paced world of dining, every second, every click, every seamless interaction counts.

LINK introduces Onboarding-as-a-Service and adds new integrations

LINK introduces Onboarding-as-a-Service and adds new integrations

LINK, the integration provider formerly known as ShoppinPal, has announced it has launched a new Onboarding-as-a-Service vertical. This service enables software application companies to streamline and automate their onboarding processes, improving customer experience for new users and enhancing adoption.

Speaking about this industry-first solution, Sriram Subramanian, Founder and CEO of LINK, remarked, “Today, businesses owners are juggling multiple software applications. The challenge of ensuring these platforms all work together often deters smaller businesses from trying out and adopting potentially transformative new applications.” He continued, “By dealing with the entire onboarding process including customer support and automating data transitions like product catalogs, customer databases, and sales histories, we’re enabling software developers and application providers to provide an unparalleled user experience, and in turn, equipping businesses with the agility to adopt and adapt without hesitation. Since our inception, LINK has always offered data migration and onboarding, and it was a natural progression for us to expand our offering to include Onboarding-as-a-Service.”

The response to LINK’s offering has been palpable. Sriram added, “When Intuit decided to end support for their legacy QuickBooks Desktop Point of Sale, the largest e-commerce platform in the world sought LINK’s expertise. Together, we achieved a 20% reduction in activation times for their new users. Directing merchants through LINK not only expedited the process but eliminated the need for our client’s internal onboarding efforts for specific operational challenges. This collaboration underscores the transformational value and efficiency LINK delivers to its partners.”

Demonstrating its commitment to simplifying tech for small businesses, LINK has also incorporated 15 new integrations to its product. With an ambitious roadmap that includes the rollout of 30 more retail and restaurant centric integrations through Q1 2024, LINK is set to redefine integration standards.

Highlighting LINK’s visionary approach, Sriram added, “The digital landscape might be intricate, but our commitment remains clear – to streamline and simplify. The recent additions to our available integrations, coupled with the Onboarding-as-a-Service, are significant strides towards this objective.” Building on this momentum, he shared a glimpse of the future, “Our next frontier involves harnessing AI, aiming to add new integrations to our service in as quickly as 5 minutes, so we will soon see a scenario in which we can offer fast integrations between any apps that our customers demand. The horizon is promising, and the potential is boundless.”

ShoppinPal secures $5 million in funding

ShoppinPal secures $5 million in funding

Restaurant technology solution provider ShoppinPal, an iPaaS (Integration Platform as a Service) pioneer in the food, hospitality and retail verticals, announced it has secured $5 million in new investment.

Headquartered in California, with operations across the US and Canada, ShoppinPal has developed a unique, SaaS-based integration technology model. Using its plug and play “Automation by Integration” platform, ShoppinPal has worked closely with software application providers serving the food and beverage, hospitality and retail industry to enable seamless connections with their customers for both migrations and integrations at scale.

With ShoppinPal, SMBs operating across these sectors can unlock new revenue streams by integrating with the growing number of food and beverage delivery services available to consumers worldwide, as well as online ordering services and ePOS platforms. These include: Square, Shopify, Vend, Toast, FlipDish, Clover and many more.

ShoppinPal’s platform is 100 percent Plug and Play with no development or operational inputs required from enterprise software application providers. ShoppinPal is able to connect any app in the food and retail/e-tail domains to all leading POS and payment systems of their merchant customer bases.

Led by Mucker Capital with participation from Menlo Ventures, Pitbull Ventures, Incisive Ventures and several angel investors, the investment will fuel ShoppinPal’s plans to capitalize on the exponential growth it has experienced in 2022 and grow its customers based from 10,000 SMBs to 40,000 SMBs in the next 12 to 18 months.

“The hospitality, food and beverage industry has been permanently transformed as a result of the pandemic,” William Hsu, Co-Founder and Partner, Mucker Capital. “There has been an explosion in the magnitude of technologies and software serving the industry, with over $25 billion in venture capital invested in the last 5 years alone. This has created a tremendous area of opportunity for a new platform to emerge in the space, bringing order, interoperability and data consistency, which enables SMBs operating in this space to truly harness the benefits of all the disparate, siloed, applications deployed throughout the industry.”

“In just two years, ShoppinPal has created an API platform to meet this demand that works with over 100 applications and software systems across 10,000 customers and partners in North America, Canada, Europe, Australia and NZ. The company has experienced a 5X revenue growth in the last 6 months as a result.”

“Consumer habits are changing, so the way businesses operate to ensure they keep up is critical,” said Sriram Subramanian, Founder and CEO, ShoppinPal. “With ShoppinPal, app providers can offer integrations as an embedded experience while also not having to share sensitive PII customer data outside of their walls. We give full flexibility to deploy into customer environments and provide real-time monitoring and scaling support so app providers’ sales and support teams don’t need to worry about integrations at all.”

“The pandemic posed a number of challenges to the food and beverage, hospitality and retail sectors – arguably more than any other sectors. What makes me proud is how our technology has played a pivotal role in enabling 40K+ businesses owners to adapt quickly to the changing landscape. We have empowered them with the tools to continue growing their businesses. Social impact has always been an important part of ShoppinPal’s core principles,” added Subramanian.

“Our customers and partners have been able to migrate thousands of their customers from legacy to cloud apps (POS and accounting systems) without any manual intervention and at a fraction of the cost and time it would’ve taken to do this internally,” said Arun Radhakrishnan, Co-Founder and COO. “We have plans in place to scale to meet latent organic demand for our technology.”