What is iPaaS? Integration platform as a service explained

What is iPaaS? Integration platform as a service explained

In today’s fast-moving business world, businesses use multiple software tools to handle everything from sales and marketing to accounting and customer support. But when these tools don’t work well together, teams end up stuck with manual data entry, clunky file exports, and broken workflows. This is where integration platform as a service (iPaaS) can make a real difference.

What is iPaaS?

iPaaS is a cloud-based integration solution that helps businesses connect all their applications, data, and services without needing complex coding. Think of iPaaS as a bridge that allows different systems to “talk” to each other and share data automatically.

The best part? iPaaS comes with prebuilt connectors and ready-to-use templates. This means instead of building integrations from scratch, your IT team can quickly set up connections using a simple, user-friendly interface.

How does iPaaS work?

Imagine this scenario. You use Salesforce to manage customer relationships and QuickBooks for accounting. Without integration, your team would need to manually transfer customer and order details between these two systems, which is time-consuming and prone to errors.

With iPaaS, you can connect Salesforce and QuickBooks in minutes. The data flows seamlessly between the two platforms without any extra work.

But iPaaS doesn’t just connect apps. It also takes care of:

  • Data mapping and transformation: so information is formatted correctly between systems.
  • Workflow automation to manage processes that involve multiple apps.
  • Monitoring and alerts :so you know your integrations are running smoothly.

Why should businesses care about iPaaS?

iPaaS offers much more than convenience. It brings real, measurable benefits.

It saves time. Your developers no longer need to write endless lines of code to keep systems in sync.

It ensures real-time data sync. Updates happen instantly across all connected platforms, reducing mistakes and delays.

It grows with you. As your business adds new tools, iPaaS makes it simple to expand integrations without starting from scratch.

It cuts costs. By automating workflows and reducing manual tasks, iPaaS helps teams work smarter, not harder.

The bottom line

If you’re still relying on manual processes to move data between your systems, it’s time to rethink your approach. iPaaS eliminates integration headaches by enabling real-time connectivity and automation, which means fewer errors, faster workflows, and happier teams.

As businesses continue to adopt more cloud applications, having a reliable integration platform is no longer optional. Whether you’re a growing startup or a large enterprise, iPaaS can be the solution that connects all your tools and data in one seamless flow.

Ready to explore iPaaS solutions? Start by identifying the apps you already use and where data silos are slowing you down. From there, look for an iPaaS platform that offers the right connectors, automation features, and scalability.

Viggy Mokkarala joins LINK!’s advisory board

Viggy Mokkarala joins LINK!’s advisory board

We are excited to announce that Viggy Mokkarala is joining LINK’s Advisory Board. Sriram Subramanian, our Founder & CEO says, “Viggy has been an investor and an invaluable key advisor contributing across several key functions spanning finance, sales and distribution and GTM strategy. I am very happy to have him onboard as LINK’s formal advisor.”

Viggy Mokkarala is a seasoned executive with expertise in strategic growth, corporate acquisitions, and marketing. As Managing Partner at MVV Strategic Partners, he drives business strategy and expansion. Previously, as EVP at Envestnet Asset Management, he led the acquisition of 17+ firms over a decade. With leadership roles at SpecialtyMD.com, Applied Materials, and Silicon Graphics, Viggy brings decades of experience in business development and innovation.

Choosing the right POS system – A guide for small businesses

Choosing the right POS system – A guide for small businesses


Finding the right point-of-sale (POS) system for your small business can feel like a daunting task. With so many options out there, it’s easy to feel overwhelmed, but choosing the right one can make a huge difference to your day-to-day operations and long-term growth.
So, how do you know which POS is the best fit for your needs and budget? Let’s break it down.

Not all POS systems are created equal

The system that works for a small boutique may not suit a bustling café, and a multi-location retail chain will have different needs entirely.
For example:

  • A cloud-based, no-frills POS might work perfectly for a small pop-up store.
  • A full-featured system with advanced inventory tracking and reporting could be essential for a growing restaurant group.
The secret is to match the POS to your operational needs, not the other way around.

6 tips for finding the perfect POS for your business

1. Define your must-have features – Make a checklist. Do you need mobile payments? Inventory management? Loyalty programs? Decide what’s essential before you start shopping.

2. Look at all the costs – Hosted (cloud) systems may be cheaper upfront compared to installed setups, but check for monthly fees. Add in hardware costs, too.

3. Check integrations – Your POS should sync smoothly with your accounting, CRM, and e-commerce tools.

4. Pick a vendor with great support – Even the best POS will have hiccups. Reliable, responsive customer service is a must.

5. Do your research – Don’t rely solely on the sales pitch. Read online reviews from real users.

6. Test before you commit – Many POS providers offer free trials. Use them to see if the system actually works for your business.

Your POS is the foundation for growth

The right system will help you manage sales, inventory, and reporting with ease, giving you a platform to grow your business.

Have any tips of your own for choosing a POS? Share them in the comments!

Top benefits of iPaaS: Why enterprises should invest in integration

Top benefits of iPaaS: Why enterprises should invest in integration

Ever feel like your business tools just don’t “talk” to each other? You’re not alone. Most enterprises run on a mix of SaaS apps, on-premise software, and legacy systems. While these tools are essential, getting them to share data is often a nightmare—resulting in silos, inefficiencies, and missed opportunities.

This is where integration platform as a service (iPaaS) comes in. Think of iPaaS as the glue that holds all your systems together. It simplifies integrations, connects your apps, and helps you make the most of your data—without needing complex custom coding.

Why do enterprises need iPaaS?

Picture this: your sales team is using Salesforce, your finance team is on QuickBooks, and your e-commerce runs on Shopify. Without proper integration, you’re stuck manually exporting and importing data, risking errors, and wasting valuable time.

iPaaS fixes this problem. It acts as a central hub that connects all these tools. With prebuilt connectors and automation, data flows seamlessly between systems in real time. No manual work. No complicated scripts. Just smooth, automated workflows that save your IT team hours of hassle.

Key benefits of iPaaS for enterprises

1. Save time by automating data transfers
Manual data entry is not only tedious—it’s error-prone. iPaaS automates these tasks, so your data moves between apps accurately and instantly.

2. Cut costs by simplifying integrations
Maintaining custom integrations or outdated middleware can be expensive. iPaaS provides a cloud-based, scalable solution that reduces costs and maintenance headaches.

3. Unlock better insights with unified data
When your data lives in silos, you don’t see the full picture. iPaaS consolidates your data so you can generate more accurate reports, gain deeper insights, and make smarter decisions.

4. Future-proof your tech stack
As your enterprise grows, so does your technology landscape. iPaaS adapts and scales with you, making it easy to add new tools or migrate to better platforms—without disrupting your workflows.

How LINK makes iPaaS even better

At LINK, we’ve taken iPaaS a step further. Our data migration and integration technology has already helped tens of thousands of businesses move to new platforms smoothly. Whether it’s integrations, migrations, or onboarding, our solutions are built to keep your systems connected, efficient, and ready for the future

The bottom line

Disjointed systems slow your business down. With iPaaS, you can connect your apps, automate your workflows, and finally make your data work for you. Enterprises that embrace iPaaS enjoy faster operations, lower costs, and smarter decision-making.

If your business is still stuck with disconnected systems, now’s the time to explore iPaaS solutions like LINK and build a tech stack that works together, seamlessly.

Loyalty platform rapidly gains new locations by integrating with top POS systems via LINK!

Loyalty platform rapidly gains new locations by integrating with top POS systems via LINK!

Overview 

An industry-leading Loyalty Platform sought to boost revenue and customer retention for merchants in the restaurant and retail categories. To acquire the merchants, the most effective strategy for the Loyalty Platform was to build integrations with all the relevant POS systems as fast as possible, while ensuring a smooth experience for the end customers during a transaction.

The Challenge

Even though the Loyalty Platform had built a few integrations in-house, they needed to move fast to get the key POS integrations done but didn’t have the in-house expertise and bandwidth. Also, to speed up merchant acquisition, it was critical for the Loyalty Platform to get listed with the leading POS marketplaces. LINK was well positioned to take on both the challenges. The Loyalty Platform partnered with LINK for POS expertise, speed, cost efficiency, and long-term maintenance and scaling. Partnering with LINK also freed up their in-house engineering bandwidth to focus on the core loyalty products.

The Solution

LINK integrated the Loyalty Platform with two POS systems: Clover and PAR Brink. For every transaction, the relevant customer and sale information is sent to the Loyalty Platform, which then computes/updates the loyalty points. The integration further allows the Loyalty Platform to show the offers for redemption on the POS system’s cashier screen via a pop-up. Once an offer is redeemed, the information is synced back with the Loyalty Platform. Since the communication between the POS and Loyalty Platform is happening in the middle of a sale transaction, each request/response happens in under two seconds. Additionally, LINK is using its expertise and POS partnerships to drive marketplace listings for the Loyalty Platform.

The Result

The Loyalty Platform was immediately able to offer the integrated well-rounded product to activate 180+ merchant locations and build an ongoing pipeline. With the POS integrations in place, the Loyalty Platform plans to run joint campaigns with other industry players that cater to restaurants and retailers, to further expand their footprint. LINK is also expanding its partnership with the Loyalty Platform to integrate additional POS systems as well as systems in categories such as e-commerce, CDP, CRM, and accounting.