ShoppinPal changes its name to LINK to reflect the company’s expanding onboarding and integration services for B2B application providers.

ShoppinPal, a white-labeled integration platform focused on linking B2B applications to leading service industry systems, announced today that it has completed a major rebranding. To reflect its platform’s growing onboarding and integration services, the name LINK has been chosen to better communicate its solutions for businesses that operate in Food & Beverage, Retail, and Hospitality.

ShoppinPal, established in 2019, helps businesses link disparate applications within a business’ technology stack to benefit both the application providers and their customers.  Founder and CEO, Sriram Subramanian, is on a mission to build the largest, most affordable portfolio of intelligent integrations across B2B cloud systems.  Starting today, the company will establish a full rebrand with the name LINK showcasing a new logo, website (linktoany.com), and social media pages. LINK represents the company’s ability to help leading business applications “link” together to automate operations for their mutual customers.  Benefits from this automation inure to both the B2B applications and their customers, including higher revenue, better inventory tracking, streamlined accounting, easier onboarding and more.

“While the name ShoppinPal reflected our beginnings focused on the retail industry, LINK represents where we are going,” said Sriram.  He continued, “the world of business applications keeps expanding and keeping your operations connected will be a priority across industries.  LINK allows your engineering resources to stay focused on your core solution, while handling the integrations needed to keep your service connected across hundreds of point-of-sale, accounting, inventory, loyalty and communication applications utilized by your customers.”

Check out our new website linktoany.com to learn how we turn integration challenges into competitive advantages.

ShoppinPal, an Integration-Platform-as-a-Service (iPaaS) pioneer that makes it easy for small businesses across the food, hospitality and retail sectors to quickly and seamlessly connect loyalty, point-of-sale, accounting and other apps to help boost revenues by opening up new apps to integrate with and get new customers, today announced that Brooke Temple has joined the company as Chief Revenue Officer.

Brooke is tasked with leading ShoppinPal’s revenue generation efforts with oversight of marketing, sales and support teams. After securing its $5M Series A round led by Mucker Capital, ShoppinPal is now targeting further global growth as part of the company’s expansion plans, and extending its round to scale at speed.

Brooke is a seasoned executive who brings two decades of experience leading software and tech-enabled businesses.  Most recently, he was the EVP of Sales & Marketing at Tapin2, a leading SaaS digital ordering platform in the entertainment and hospitality venue industry, where he led its growth and expansion into new markets post-COVID.  Prior to that, Brooke held senior leadership roles at Embrace.io and EZTexting.com.

“We are excited to have Brooke join our team,” said Sriram Subramanian, CEO, ShoppinPal.  “His data-driven, consultative approach in enterprise software sales will be instrumental to our next phase of growth.  His customer-first mentality will be invaluable as our integration platform enables SMBs to harness the benefits of disparate, siloed, best-of-breed applications available in their industry.”

Headquartered in California, with operations across the US, Canada and EMEA, ShoppinPal has developed a unique, SaaS-based integration technology model. Using its plug and play “Automation by Integration” platform, ShoppinPal has worked closely with software application providers serving the food and beverage, hospitality and retail industry to enable seamless connections with their customers for both migrations and integrations at scale.

“I am truly excited to be joining an innovative company like ShoppinPal.  I have direct experience with the vast array of software applications SMBs can choose from and know how vital it is for these services to be integrated,” said Brooke Temple, Chief Revenue Officer, ShoppinPal.  “I look forward to working with the team to accommodate the demand and help our clients better serve their customers with reliable, seamlessly integrated services.”

ShoppinPal’s platform is 100 percent Plug and Play with no development or operational inputs required from enterprise software application providers. ShoppinPal is able to connect any app in the food, hospitality and retail domains to all leading POS and payment systems of their merchant customer bases.